So welcome back.
Continuing on, let's talk about subtitles once again.
In the future section, we're going to upload this step by step.
So you'll see exactly where I add subtitles and how you add subtitles to your video.
But let's talk about them quickly and fully understand them.
Because a lot of people don't know about the feature on YouTube.
And it's a goodie.
It's really, really good.
So automatically when you upload a video, say you upload your video in English.
If I upload it, YouTube will automatically generate subtitles in English.
They'll do that, it will automatically generate it doesn't do it straight away and you don't always
see it, but it will start doing it in the background.
Maybe after 30 minutes or an hour or something, you'll see them generated.
It depends on how big and long your video is, how much talking is in there, and then you'll be able
to go into subtitles over on the left.
You click it and it'll pop up and you'll see English subtitles auto generated.
You'll click duplicate and edit.
You'll check them out.
You can go over it and make sure that they're correct.
You can read through them, make sure there's no spelling mistakes, and there will be some.
Based on the way you're saying things, it might pick up the wrong word for something.
Change them, click save and you'll have an English version.
Then you'll be able to go duplicate an edit and you can add different languages.
Now YouTube has so many different languages, so should you or shouldn't you add these?
What it means is that when someone is watching in another location, if captions are automatically on
sometimes, not always, but it's intelligent enough to start playing the subtitles in the person's
chosen language.
If their browser language is set up and it's selected, and it may start showing them in Spanish, in
French or whatever, so it will start showing those, which is great.
Now, what that means for you is that it means obviously more people in the world can see your videos.
Some people have the school of thought, though, that if I was to put subtitles in different languages,
that perhaps some people are going to see those that wouldn't normally, and it will start pushing it
to different geographies and regions that have a lower CPM, and it's not going to work out in the best
interest for you.
As a creator.
And whilst there's.
There's warrant to that theory.
I haven't found it myself or when I've been working with anyone else.
I would definitely.
If you're, for example, targeting the USA, then of course put Spanish on there because people there's
a lot of Spanish speakers in the US.
If you're going across Europe and you may have an interest in your language, what you're talking about
in different European languages, then do that.
If you're in Canada, add French, obviously, things like that, but it really can't from experience,
what I've seen harm it, but it can help it.
If someone's able to follow along and read in a different language.
Watch time is watch time and it's going to help that.
YouTube knows your video is in English and it knows your target is whatever language you've set up.
I'm just using English as an example there, and it's not going to start suddenly giving loads of impressions
to India or to the Philippines or wherever you've put your subtitles to, to a different language just
because you added subtitles.
But it does help do that.
Now there is a new feature for big creators where you're able to add in an audio dub if you like, but
that won't be available to you yet until you're big and it's in beta, I think, and rolling out right
now to big creators to stop them having to roll over and have like a Spanish version of their channel
or whatever.
But if you're thinking about dual language, you can either add subtitles, but if you're wanting to
target lots of people in a different language, that goes right back to your avatar.
If your avatar is a native language speaker from a different language, use that language.
But subtitles are a good one, and you're going to see in the next part where we where we set up and
we upload a video, you're going to see where I put those, how it generates, how I'm able to add different
languages and all the selection available.
But do think part of your upload schedule when you're going through this, this section right here,
this create your perfect YouTube video is like a tick list.
And one of them is when your video has been created and uploaded, then of course add subtitles.
You might as well.
It won't harm or for my experience doesn't harm.
It can only do good.
And you'll see in your analytics later you can go and see how many people are watching with subtitles
on and in what language.
But it's good that they auto generate in English because have you ever scrolled through on your phone
and you've hovered over a video before you clicked it, and it starts playing it silently, but subtitles
come up on the bottom.
That's what it's for.
And it's great because a lot of people watch in silence first and they start reading, and then they'll
click.
That's why it's also important.
When we talked about your video structure to reaffirm the click straight away, you feed back your title
and what someone's getting and make sure that bit in your subtitle is correct.
You've checked the spelling and stuff because when someone's watching it silently on their phone and
the subtitles come across the bottom, they're going to read what it is.
The video is about, what it is they're going to get.
Then they'll click and watch it.
So that's why subtitles are important and easy to do.
Very, very easy.
You don't need to manually go in and check all this stuff.
It's automatically done.
If your English is correct, it'll translate it into your additional languages that you've chosen.
So that's subtitles.
Add it to your checklist of things to do.
Let's go and talk about social media.
Do it or don't do it.
Big debate here.
Let's talk about social medias in the next lecture.