So let's talk about parts of your video when you come to upload it, like your video description.
First of all, we'll talk about what's needed.
Oh let's talk about what is it.
If you go on to a video and then you click underneath it to see more, you're going to see the video
description.
Also, if you're just on the YouTube page, you're going to start seeing the first part of the description
next to the video if it's displayed to you in that format, the video description is describing what's
in the video, but also it's the place for you to put things like links to other places.
Or if you're mentioning stuff in your video about links below, it's all in the description and it's
all under there, but it has other purposes for discovery also.
So what's needed in your description?
First off, let's tell YouTube what your video is about.
It is metadata.
By that I mean and this is way more important when you first launch your channel, when YouTube has
very little data about the people who have watched your videos before and who might like them in the
future to give impressions to based on a similar search history with other viewers, it's going to use
metadata that's your title as well as your description and tags way more.
So your description needs to tell YouTube what your video is about.
Think about your key term.
So if I'm doing a video on the GoPro camera in my description, I will have that right at the start.
I will have like review of the GoPro hero ten or GoPro hero ten review top five.
Whatever it is, I have that right at the start of my video description.
Make sure you put that right at the beginning, and then I'm going to make sure the language is conversational.
Yes, YouTube can tell there's AI, there's intelligence, whether you're just listing things or not.
Make it human.
So GoPro hero ten full review.
Top five things you don't know.
Would you buy this?
Here's a full review of the camera and the breakdown on what's needed and what you may want to know,
blah blah blah.
Make it conversational.
Make it human in your video description.
Now how long should these be?
I would only have myself and I've tried it before.
I've been a huge long one, a short one.
It matters less and less the bigger your videos your channel gets.
But make yourself a nice paragraph, a few sentences or so, and then what else in your description
are your links?
So you may want you may have links maybe to other videos that people might like.
So if you like this video and then you can link your other videos below or a playlist your other social
medias, you can link people to go through to your Facebook, Instagram, or if you're pushing something,
if the whole purpose for your site think about your avatar and your purpose we spoke about earlier is
to get people onto your website.
Then link that to link your website under there and then your affiliate links if you're pushing.
If I'm talking about this, I might be pushing my affiliate links with Amazon and we talk about this
later.
So I might have my Amazon links down there.
So if somebody clicked my Amazon link and then purchased it, I would get a small amount of money in
commission from Amazon for for doing that.
So those are the things that need to be inside your description.
First and foremost, your key term and your keywords.
Nearer the start, a paragraph or so of human human text, make it conversational and then links to
either other videos.
Website, your affiliate links.
ET cetera.
Underneath there.
And then you can add a few tags.
If you add tags they come underneath the video.
Don't, don't.
You can try and create your own tags.
But when you're very first creator, when you're very small, that's not going to be the case.
People are not searching for you or your tags.
They don't know who you are yet.
So piggyback on the back of existing tags.
If I'm doing this video, I might tag GoPro hashtag GoPro hashtag GoPro hero nine.
Hashtag GoPro review three three tags.
Put them under there and then they're going to show up below the video.
And if someone is searching for that, the tag may help with the metadata for YouTube to know whether
or not to show your video to these people, and it's going to help.
So those are the things to include in there.
Make sure you do those.
But like I mentioned.
The bigger you get on your channel.
YouTube's going to know who to put this in front of your previous viewers and your subscribers and similar
people because they've got more data.
This is way more important when you first launch, but it doesn't take long to do it, to have an optimized
description, much like that with lots of key terms in their questions.
In your description, questions you think people might be asking, people are asking, should I buy
the GoPro hero nine?
Put that in your description.
Should you buy the GoPro hero nine?
Here's the full review.
Have those in there and that's what should be included in your description.
So let's continue with the upload.
Let's talk about tags next.
That's more metadata.
So we talk about tags in the next lecture.
Let's get on.
And it's the next part for your step by step making your perfect YouTube video.