Okay guys, and welcome back to the next lecture.
This one is something a little bit different.
As I promised you, we're going to be talking to a real life YouTuber.
So this is more of a podcast style.
You can put in your headphones and listen to this, rather than have to sit there and watch a half hour
video of me talking or something.
And we're going to be answering probably all the questions you had about someone when they started YouTube.
Some of the myth busting that everyone has when they get into it, what's needed?
Are you going to go viral straight away?
When can you earn money?
All the questions that you have.
So I'm joined here by KRS-One, who I've mentioned in some of the previous lectures, and I'm going
to hand over to him in a sec with probably your first question here.
And just briefly, actually, the first question before we get into a little bit about you is just what
do you think about this?
Can anyone start a YouTube channel?
Absolutely.
Yeah.
Absolutely.
Good.
Everyone here wants to know that.
Is it possible for everyone or do you think they've got a I mean, there's work to be done, right?
Is it possible anyone 80 year old woman somewhere in the States, young guy in Europe, someone in Asia,
like anyone can?
Yeah, I really think anyone can.
And it's it's something we're starting to see more of here, especially here in Thailand.
There are older YouTubers, older vloggers and anyone I genuinely, genuinely believe anyone can do
it.
Yeah, good.
And that's what I that's what this 30,000 hours of YouTube content uploaded every hour on YouTube I
read.
Meaning there is someone watching everything.
It's just getting your videos in the right place in front of the right people.
Do some research and stuff.
So let's get into it.
Let's actually let's hear like your story.
So, uh, briefly want to know, like when did you start what's your story?
How did you get into this game?
How did it start?
So funnily enough, I made a YouTube channel many years ago.
I want to say about 8 or 9, maybe 7 or 8 years ago, and it was actually really successful.
I had a quite a unique niche that I was making videos for, but I knew absolutely nothing about YouTube
at that time.
Um, and I didn't know you could earn money from it or anything.
So I had the channel for, uh, a couple of months, and then I got bored with it and I took it down.
I deleted it, um, and I just figured back then, oh, you just upload videos and YouTube does its
magic and your videos will do really well.
So then about six years ago, I properly started my YouTube channel that I have now, and I started
uploading videos and no one watched them.
So it was a it was an interesting learning experience.
I just didn't know anything about how to upload, like any of the stuff that you teach.
Basically, I didn't I didn't know any of that.
And I just figured, oh, you just upload a video and that's it.
And and it didn't, it didn't take off.
So I've been now a full time YouTuber for two years, uh, just coming up to two years now, and I,
I once, once I learned exactly what to do, I came over here to Thailand and I started taking it seriously.
And that's when the channel took off.
Oh, nice.
Cool.
We'll get into the details about your channel, uh, in a bit.
But thinking like when you made that decision, like, just two years ago, you're like, all right,
this is this is it.
This is what I'm going to do.
This is my next step.
My career in life.
Whatever.
So you made a plan for coming here to Thailand and starting YouTube.
You made a plan.
What was your your plan for the YouTube game?
Basically, I wanted to be a full time YouTuber.
I wanted to be funded by it and to be able to travel anywhere.
So, uh, right before the pandemic, I, I had a video.
I was always making videos for fun, and I didn't take it seriously.
I just enjoyed making videos.
And I had a video get like a little glimpse of possibility.
I think the video got like a couple of thousand views, you know, and I had less than a thousand subscribers.
So that was a big deal back then.
And I was like, well, maybe there is something to this.
So in that time during 2020, I was kind of locked back at home in Australia and I was bored, and I
just became obsessed with learning about YouTube.
And I studied everything about the algorithm, how to make videos.
And I basically became a YouTube nerd, and I just obsessed over it and just tried to learn as much
as possible.
So when I came out here to be a YouTuber, I had, well, I thought I had all the information.
I had a lot of information that I could use to get the channel started, and that's why a big part of
why the channel became successful.
Yeah, I'm always going on about like research, right?
Like when you said and say you're being like a nerd, like you can get a huge head start on YouTube.
You can, like, be monetized quick and everything.
If you like, research your niche, what you're doing, like down to a T.
Is that what you did?
You researched like what videos look like, what people making about thumbnails and that what was it
you were looking at before you came?
Yeah, all of that.
Um, and also things like how to write a good description and how to use tags and thumbnails, everything.
Just basically everything.
The more information that you choose to learn, the easier it's going to be.
Because as I learned the hard way the first time around, um, when I when I launched a channel five
years ago and no one watched the videos, it's because I wasn't doing the right things.
Um, and just making all those little changes.
Basically what you teach and what we talk about all the time.
So, yeah, just obsess over it and learn as much as you can.
Yeah, yeah.
Good.
And I think that's why I come back to the first point, why anyone can be a YouTuber.
I mean, I stumble across videos where people are like making tiny cakes and I'm like, that's a channel.
Someone's making full time money doing that.
Or they're like painting rusty toy cars or whatever.
There is something for everyone out there.
Just research the crap out of your niche and what's working well, right?
Yeah, absolutely.
And like you said, there's so much random stuff out there.
I watched a guy in Hyperlapse, um, basically build a Lego city, and I just sat there and watched
this man building Lego in his basement.
So yeah, you can do anything.
So you had that plan coming forward, and a plan is great.
And it probably made you get monetized or to a good standing quicker than you would have, obviously,
if you hadn't done any of that research.
Right.
But looking back, if you had to do it again, now you know even more and you can make another plan.
If you had to do it again, what would you do differently to grow your channel faster and be more successful?
I feel like the first time around, like two years ago when when I made the decision to go full time,
I kind of had the right idea.
So basically I just needed to I mean, if I was to do it now, the quality of my videos would be better,
and I just use all the little things that I'd learned along the way.
You know, what type of what works for my audience, basically, like, you know what?
What's a catchy title?
What's a good thumbnail?
It's just learning from trial and error of what your audience likes.
Because what what style works for some people and what a lot of people teach doesn't necessarily work.
You know, we can do things, especially in our niche that are, you know, you're always taught not
to do that.
You know, you can do a stationary shot talking to a camera for six minutes and people will watch it,
whereas there's so much out there for people saying, you can't do that, basically.
So learning what your audience responds to.
Um, and yeah, just knowing the demographic a little bit better, you'd be able to just make better
content from the beginning.
Yeah.
I'm always saying about like your like capital while you are your audience, because like you said,
so much out there is like you have to make a thumbnail like Mr. Beast.
You need like fast cuts and stuff.
But where your audience, what's your demographic like?
Male?
Um, it's kind of all across the board, all across the board for ages, but more so sort of 40 to 60.
Right.
So they respond differently to if you were to make a fast cut Mr. Beast style video with that kind of
thumbnail, they'd react worse than if you did the style that you do.
Right?
That's right.
Yeah.
And these are people that have been used to watching TV shows all the time, right?
So they're happy to sit down and watch a half hour video as well, Which, you know, me personally,
I don't like super long videos.
But knowing our audience, if you made I mean, you've made long videos and the audience responds really
well to them.
Yeah.
And that's the that's the whole point.
There's not one size fits all for YouTube.
Don't think you have to do a certain way.
That's why you have to research your niche.
And then I always have this thing like there's there's learning about your audience up to monetization,
and then you're going to get loads more analytics.
And then let's go back and figure out what worked well from those first 30, 60 videos or however many
it took to that point, and then go back and just make the good stuff, right.
Learn from your analytics, obsess over your analytics.
Yeah, absolutely.
And it's just trial and error.
And then there's so there's always the low points on YouTube.
Right.
No matter you've had like a two year journey now full time.
So I'm going I'm going to say this to you, right.
Um, you can have the best plan.
Uh, that's true.
And no one goes viral instantly now or it's extremely rare you think you're going to upload and be viral
after like four videos.
You can speed it up through all the research like we've just mentioned, and get to like, a better
place faster.
It's hard work.
There are low months.
What are your thoughts?
How do you do it?
And if you've had to, to go through the low times because there will be lows and you've had them throughout
the last two years, right?
Yeah.
That's something you get used to because there's times where it's a roller coaster ride.
Even still, for me, you know, some sometimes you're up, sometimes you're down.
Sometimes you think like, God, why isn't YouTube sharing my videos?
Or have I been shadowbanned?
I've honestly thought I'd been shadowbanned once before.
I was like my my views and rates were so terrible at one point, and it's just kind of how it goes.
Sometimes you're up, sometimes you're down.
So you just need to push through and trust the process and just keep learning.
Um, you know, there's times where it seems like you can do absolutely nothing, right?
And then other times everything you put out will just do well.
So I think that's just how it works.
You know, the algorithm is constantly changing and updating and no one really knows what makes videos
pop.
So, um, getting a viral video is so hard because there's been times I've uploaded a video and I'm
like, this video is going to do really well, and it doesn't.
And you just need to understand that that's that's just part of the game and push through and just keep
trying to make new, better content.
And hopefully one day you do get that viral video, but you may not ever.
And so I want to go back to like you for a second.
So everyone thinks you have to be like 19, 20 year old Mr. Beast to like, start this.
But I get people coming to me from all walks of life, all ages and different interests and stuff.
So let's go back to your channel for a second.
You have a well, it is a travel channel and so much you concentrate on Thailand.
But it's not really you're not just providing info.
Right.
So how do you summarize your channel and kind of what age did you start this and stuff like your whole
background.
Give us a bit of a summary.
Yeah.
Well so I just turned 40.
Um, a couple of weeks ago, which is when you watch your video will be shocked, which is kind of scary.
Yeah.
Um, so, yeah, no, you can definitely be any age.
I, I'm loving it so much, especially at the moment.
Um, especially when it starts to do well, you know, and I'm making a great living from this now and
I'm having a whole lot of fun.
So basically, yeah, it's kind of around travel.
I'm based here in Thailand, but also do a bit of travel around like Southeast Asia and and Asia.
We're off to Japan next week, which is really exciting.
So um, that's a summary of, of my channel, I guess, looking at it like that.
But for me personally, it was, you know, I was in my late 30s when I started taking it seriously.
So it just sort of it was a hobby of mine that I started to really enjoy.
And then when I saw that there was potential there, then it's easy to get motivated.
Once you start seeing the success and you see the subscribers come in.
I remember I used to get excited like you picked up one new subscriber and you know, it's it's it's
a really cool thing and it lets you know that you're on the right track.
Yeah.
We're going to get we're going to get to that in a second.
Like uh, um, the speed in which you're done and stuff.
But I kind of want to quash that again and say it again Like, you do not have to look a certain way,
be a certain way, speak a certain way or anything.
For YouTube, the times of like thinking you need to like we're so used to TV, especially in the US,
presenters look a certain way and you get to a certain age and media is like dead for you.
That's just not the case with YouTube.
Like, thank goodness it's it's the savior for everyone who's got an interest in making content, right?
Yeah.
And it's not like, yeah, like on TV, um, and movies and stuff.
Everyone's incredibly good looking, but that's not necessarily what people want to see as well.
People want to see a real person.
So yeah, you can look absolutely any way it doesn't matter.
None of that matters.
And I think, I think it's because, um, these are vlogs, right?
So people are are escaping through your content.
So sometimes it's better when you are more unedited when there's stuff that wouldn't make the cut on
TV, when you perhaps speak like people don't on TV or you don't look like a set way.
I think people respond better because they live kind of like vicariously through you more.
Yeah, and people sort of form a relationship with you.
They kind of feel like they're your friend as well, because they get to see so much of you, especially
like, you know, if you do vlogs and you share things about you, the audience gets to know you as
a person.
And this is the interesting thing.
So your, uh, vlogs and is a travel channel, uh, you're traveling, you're living abroad.
You're not native here, but I watched them in your videos and they could be shot in any city, like
a large proportion of them.
They just happen to be in Bangkok.
So how did you break away from that travel channel where people show a city and give information to
just like a vlog about you?
What was that process?
That was so that's what I always wanted to do.
I wanted to be more of a lifestyle vlog.
Obviously, I wanted to be based here in Thailand and have it loosely based around travel.
Um, but I thought for longevity of the channel, the best thing was to have people want to watch me
because I've seen other travel channels that are like so heavily, um, based in one place and all their
content is about one place.
And then when they leave and go to another country, the people don't want to see that because they
basically watched just to see that country.
So some travel channels are able to move around and, um, you know, show different countries, but
then other people really struggle with that.
So for me, I enjoy making the lifestyle type videos.
Travel is a part of it just being based here in Thailand.
But that was very much a strategy and it was a slow, um, it was a slow process to be able to do that,
because at the beginning it was sort of informative videos and travel related videos.
And then when I start making videos about kind of about nothing or about me, you know, it was it was
slow for people to start to like them.
Um, and that was the same thing.
You just got to push through and keep doing it.
And then more and more people like it.
And then that's what the channel has evolved into now.
And that's, uh, it could be the journey for Destiny, for travel channels.
But almost in any niche, like at first, you gained your subscriber base based on information, videos.
People are searching for info.
That's how they found you through search.
And then eventually you hooked enough in, uh, on you and your story.
Yeah.
And and that's something I still do sometimes, you know, quite strategically.
I'll do like a condo tour video or something.
Um, things that would attract a new audience and get people over to see, to then see the channel and
see my regular vlogs.
That's interesting for any niche that can almost work, like there are the vids for new audience, and
there's vids made for your audience that you've already like acquired.
Yeah, and searchable content too.
Yeah.
Okay.
So when were you able to.
So two years ago you arrived, let's call that like the summer of 21.
Uh, you arrived and then at what point were you able to make a full time living?
And I know it's slightly less you need to make because we're here in Thailand, so living is cheaper.
But at what point were you able to live full time from YouTube and you came with a bit of savings,
right.
Maybe there's a bit of a story there and when we're able to go full time.
So I came over with savings.
Um, but I came here solely to be a YouTuber.
Um, and make, make a living from it.
So I made videos pretty much every day.
I think I was pretty close to daily at the beginning.
Um, I feel like I got monetized quite quickly.
I mean, we got it around the same time.
I feel like it was two months, maybe a month or two months.
How long?
How long were you?
Yeah, I think at the same about two months.
Uh, at first I wasn't.
I didn't understand, like you, we just uploaded every now and again, and then we both went like,
I think it was like September.
We went daily and that, like, really boomed.
We just fed the YouTube algorithm, just fed the content, content, content, and it pushed over monetization
kind of quickly as soon as you went daily.
Right?
Yeah.
That's right.
And I think the reason I started doing that was to get my watch hours up, because I got to the thousand
subscribers before the watch hours were there.
So I was like, okay, I just need to make more content and get people to watch it.
So, um, that process was quite quick, uh, to start getting paid.
And then I think it was my, my original goal was to make 1,000 USD a month as a minimum, because that's
enough to live off here for while while you're building the channel, basically.
So I feel like in the second or third month I was making more than that.
I made over $1,000 on my second or third month of doing daily videos, because that was a big, big
part of it for me was if you're making daily videos, you're getting paid every day, basically.
And it also, you know, it works in feeding the algorithm and having more videos out there and having
more reach.
Um, you know, we'd teamed up and we'll both making videos and featuring each other and, you know,
collaborating.
So yeah, now two years in, I'm making a really great living from it.
I've got sponsors, which I'm sure we'll get into.
Got a few regular sponsors and and even just the AdSense revenue.
Enough.
Uh, sorry.
The AdSense revenue alone is enough for me to live off quite comfortably.
And they, uh, it mattered because your audience.
We can touch on that briefly.
Your audience is predominantly, uh, US, Australian, UK.
What percentage of your of your audience is there?
Pretty pretty much it's pretty even between US UK and Australia.
And then it's a huge drop down to Thailand as the next one after that.
Um, so that's the great audience that you want there, the sort of the higher RPM countries where you
can make make good money from the videos.
Yeah.
So you guys are looking to start a channel as we spoke about like the amount you've earned and you can
use stuff like Socialblade I know people have banged on about looking at that there, uh, to try and
work out how much channels are earning.
And it's normally always wrong because Socialblade can see how many views you get.
It cannot tell one how long someone watched for so how many adverts they saw, and it cannot tell from
what country the person is watching from.
So if somebody watches from like Pakistan, Philippines or something, it's like one tenth of someone
watching from the US, right?
Exactly.
Yeah.
So I make around 8 to 10 minute videos.
Um, and I average with my audience for most of the year.
It's sort of around $5 for every thousand views.
Um, it goes up towards the end of the year, we get that great spike, and then it goes down a little
bit in January.
Um, but yeah, for me, around $5 for every 1000 views on an eight minute video.
So obviously, I'm sure you've talked about this more, but in your other lessons and stuff.
But the longer videos, you get more ads in there so that that can go up if you have a longer video.
Yeah.
So just to like put that in if you're getting $5 like RPM.
So that's not CPM, CPM once again what YouTube make normally double and then you get the RPM the revenue
per thousand.
So the $5 1000 views, if your viewers were from a tier two three country as far as AD goes, that would
be more like $0.50 per thousand views, right?
Yeah, I believe the Philippines is under a dollar for every thousand views we've traveled there.
We've seen when you get Filipino viewers you're earnings like drop.
But then when the Americans watch the videos, that's right tenfold.
I think Philippines and India are some of the lowest, a couple of the lowest, um, RPM countries.
So matters most importantly, if you're like targeting targeting to make money, that's it.
If you want to make money from your channel, make sure you have the right audience.
Obviously, things we've discussed like your language, where you're basing this from, what you're
talking about, etc..
Um, so then that's ad revenue.
How you making money?
But then on what percentage of your monthly earnings are ad revenue and what percentage are now sponsorships?
Uh, that that's a really good question.
Um, I'll do it probably about 50 over 50 now.
Um, this this month coming.
I actually for the last few months, I've had two sponsorships per, um, per month, and they both
pay me $1,000 each.
Um, or one of them is 800, the other one is 1000.
So yeah, there's there's that.
And then.
Oh, so it's probably about a third of, of the revenue that I make is sponsors.
Yeah.
And then so you've got the ad revenue, you've got your sponsorships, then you've got things like affiliate
links and uh, clothing etc., which is just another joys.
Look at that as like an add on a bonus or something because they're in your links anyway.
Yeah.
And I always forget about them.
They're just like a nice little thing like my insurance affiliate link I got, I got to pay out the
other day.
It was sort of $200 for the month, and it's something I always forget about.
And I get that notification like I was an extra $200 in the bank.
Like, that's nice because you just leave the link kind of below your video, right?
If somebody wants to go down and check it.
That's right.
Yeah.
It's extra work.
Yeah.
It's completely passive income because I don't push it.
I don't talk about it.
I don't do anything.
It just makes money.
So at what point it was like kind of a year after maybe going full time.
And then you started at what at what point, what size, what time did you start getting sponsors?
Did you reach out?
Did they find you?
What was the journey on that side?
Because it seems like that will be around a third, if not half of a lot of channels.
Earnings, once they got to a certain size, will be sponsors.
So what's the journey there?
Yeah.
It's um, it's really interesting.
I had a friend tell me he's like, one day you'll just pop up on a spreadsheet somewhere and people
will start contacting you.
And that's pretty much what happened.
Like, I don't know what I think.
It was around 20,000 subscribers at sort of around that, 25,000 maybe that more and more companies
started reaching out to me.
But then it's like all of a sudden you're getting an email every day from from a potential sponsor.
That doesn't mean you have to have a big channel.
I've got a friend who's just gone over 2000 subscribers, and he just got, uh, his second brand deal.
Uh, today, actually, he got he got one from grab of, of all companies.
So they've reached out to him.
You know, when you're a smaller a lot of, um, people that do want to sponsor people, they don't
have the budget to be spending $1,000 or whatever, and they're happy to just reach a smaller audience
for a lower amount.
So I, I get they reach out to me, I don't have anyone to do that.
But there's enough people reaching out to me that I can find the good opportunities.
And ideally you can lock in a couple of long term ones.
So I've got one locked in for the whole year, which is my VPN sponsor, and then I've got another one
now that I've just started doing and they're talking, we just did the first one as a trial, and they're
talking about locking that in for 3 to 6 months, which is cool.
So you know you get to a point and it's like I'm getting more offers than I can than I want to put in
my videos, because I don't want to be putting them in every single video.
Yeah.
And what and that's interesting because you got all these coming in.
So you one you have to decide who to like, reply to and who not to, but also for like how much do
you decide.
And this will be different for all channels and locations and everything.
So it doesn't have to be specific like dollar number.
But how do you decide on like how much to charge companies based on the size of your channel, etc.?
How do you come to that number?
There is a formula for it.
Um, I'm trying to remember it off the top of my head.
I think it's God, I don't remember.
Um, based on some numbers or views, because it seems like a lot of brands worry about subs over views.
I think subs gets their attention, and then they'll look at your overall views.
And I think it's a $50 rpm for average views, or 40 around $40 rpm for average views.
So they'll just sort of check your last ten videos and it's a good time to I have a media kit that I
send out.
Um, and if I've had a good month, it's always good to capitalize on that.
Um, and that's when you can reach out to people to if you've had good average views, you can get more
for your sponsor, for your sponsor deals, and then you want to kind of lock them in at that rate.
So then so if you've got like, uh, if your last ten videos average, let's keep it easy, 10,000 views
per video, how much you think someone should be charging, uh, based on those calculations, 10,000
views.
I think it was around my first one that I got was 500.
Or maybe it was $400.
Um, and I was sort of averaging around 10,000 views at that time.
So, yeah, $4,050 per thousand views you average over the last, say, ten videos or so.
That's fair to be charging people.
Yeah.
Now my average is sort of around like 20 to 30.
So then I guess this leads on to like the final part of this.
And it's all about the future because someone can start this and they're going to start YouTube and
then they're like, well, what then am I now making YouTube forever?
Is that viable?
Like, what's the future plan?
How do you develop and grow this business?
And it is a business.
How do you grow that?
What's the plan?
I and this is specific to me, I don't really have a plan because I am along for the ride.
Basically, I'm just seeing where it takes me.
If I look at the path of other successful YouTubers that I've followed along, it always ends up with
something you know I'm now doing.
I've now had really cool opportunities of doing, you know, doing more interviews and podcasts and
things like that.
And I've been been on the morning news show, so there's other opportunities that will just start to
present themselves to you.
Um, I for me personally, I don't know what what I want to do.
I'm having a whole lot of fun.
I would like to think I keep making YouTube videos for many, many years because it's what I really
enjoy doing.
I hope I don't lose that passion and I don't see that happening because I do still really enjoy the
whole process, even the editing.
Um, so, uh, where it's going to take me, I'm not sure, but there is so many opportunities that
just come up and, and, and you start to have ideas.
You know, if I was to open a bar or something and be affiliated with it, you know that that's easy,
easy business, right, That you could do.
Because just like leveraging your audience, you know, we put on a I put on a meetup with 24 hours
notice and 100 people turned up.
So, you know, if you're to do if you were to buy a part of a business or whatever, a bar would be
a good one and just be affiliate.
I don't want to work in a bar, but just to be affiliated with it.
I think people would come there just to see you and it's yeah, it's an easy thing that you can do.
Yeah.
I think there's always a way, be it like you're learning a skill, you're building one an audience
which you can leverage in multiple ways, like you said, or you're learning a skill.
You're going to be like amazing at creating content you know, can get people in.
There are so many jobs in content.
If you ever had to leave YouTube, like we know people that have gone on to like, work with companies
with their YouTube like knowledge and skill, there's nothing better than having had your own channel
with all the knowledge to be able to apply to work for another company, making YouTube videos for them
or whatever, right?
Yeah.
That's right.
And I did, I did, um, I've done two now, um, videos for like commercial videos for people, just
like a one minute ad, and they're incredibly lucrative.
You can make great money off that.
The the last one I did, I, I got paid $3,000 to make a 62nd video I shot in a day and edited it in
an afternoon.
It was a really easy.
And that came all from YouTube, right?
Like there's no way they would've found you.
You'd would have the skills at the time.
Have you started this career?
Right?
That's right.
And it's a it's a funny thing because the more you start to earn on YouTube, the more opportunities
come your way.
You know, it's really tough at the beginning because you want all the money and you want all the opportunities,
but you don't get it.
And then once you start to earn good money, then more opportunities to make more money come in.
So it's, uh, it's an interesting thing, but you just need to push through and aim towards that And
then so the takeaway, the main takeaway from anyone to finish this up, summarise like anyone starting
a YouTube channel, I think there's going to be like bad times.
There's going to be like slow months.
There's going to be like a lot to learn.
Uh, initially.
And I think tenacity is needed.
What do you think the main thing is?
If somebody, like, needs something or to get their head around something to start YouTube more than
anything else, what is it, in your opinion, that somebody needs?
I think what because I have a lot of parents of of aspiring YouTubers reach out to me and they say,
you know, what advice would should I give my son or daughter or whatever?
And I think the first piece of advice I always give is to not focus on I want to be a YouTuber, focus
on, I want to be a good filmmaker.
I want to make good content and, you know, perfect your art.
get good at making.
If you make great videos and you're doing all the right things on the back end, you know, obviously
if people are taking your course, then they're obviously taking it seriously.
So learn those things, but just concentrate on making good content and then you will succeed.
Yeah, I heard someone say the other day, I forget who it was.
Online is like, stop obsessing over what can I like trick YouTube into like making my video go viral
and do this and just concentrate on like what people want to watch.
So you're making a good video.
That's right.
Yeah.
And that's like everything.
And that must obviously still be the way.
Stop.
What can I what tags or title can I do or this or that to make YouTube to trick them into showing me
concentrate on making good videos the audience want.
That's right.
Yeah.
So the two pieces of advice I always give just focus on making great content and just learn.
I mean, taking your courses.
A great example, learn what you need to do to get that video shown to the audience, because I think
a lot of people skip over that part.
They don't know how to optimize descriptions and tags and make good thumbnails.
And you know, you can have the best video, but if no one clicks it, if it doesn't reach anyone,
then it's completely pointless.
Yeah, I once had a guy, an Australian guy actually, I think he was in his 70s, a therapist.
He said this line to me, he said, um, I thought you just made a good video and that would be enough.
And it will go like viral.
I'm like, you could make a great video, but if no one clicks to see it, uh, no one's going to ever
see that great video.
So that's where the they're not tricks.
That's where like the tactics from stuff of this course.
But then you can't ignore having a great video, which is what you need to study and work on and no
one does it.
Your first video, mine was rubbish.
Yours like absolutely.
Even, you know, you're constantly evolving and developing and I don't even notice.
But I watch, you know, I went back and I always watched my older videos, and I was watching one the
other day and I'm like, wow.
I spoke completely different back then and I didn't make a conscious effort to change.
I just speak at a different pace now and a little bit more clearly, and that's just like a natural
evolution.
And when I watch all the videos, there's all these things that I pick up on.
It's like, oh God, why did I, why did I do that?
That section was too long.
I should have changed this.
But you don't see that at the time.
All right.
Great.
Well, thank you so much, KRS-One.
That was amazing.
I hope you guys enjoyed this as a 30 minute kind of podcast, answering the questions you probably want.
And of course you can go and check out Adam's channel at KRS-One.
Um, it'll be linked below in the lectures here, and I'm sure you're going to annoy him with loads
of questions.
Now I've put him in this.
Bring it on in the course.
All right.
Thanks a lot.
I really appreciate it, man.
Cheers.