‫Hey, what's up, guys, and welcome back.
‫So in the previous video, we actually learned how Google knows that your particular Web site is based
‫on that particular topic or the NEACH.
‫So basically, we understand that Google crawls the Web site and crawls the data.
‫So data can be anything.
‫It can be images.
‫It can be text.
‫It can be the title of the page that you are ill of the page.
‫And along with the content of the page that you are adding.
‫And based on that, Google basically get the keyword.
‫And then it looks for the keyword density.
‫So Google knows it.
‫OK.
‫Your particular post is based on this particular keyword.
‫Now in this video, we're going to be learning how you can plan your keywords so that you can compete
‫with those particular Web sites that are not already on the top results of page.
‫And so when you will compete with that, you're you will get some of the traffic and you should make
‫sure that you rank your Web site on those particular keywords.
‫That has got some less competition.
‫So that is what we need to do.
‫Right.
‫So in this video, we're going to be doing that.
‫Now, basically, Google provides you a tool for that.
‫And that tool is called keyword planner.
‫And what you can do is that you can type in a keyword.
‫And Google is going to tell you that.
‫Okay.
‫This particular keyword has got this much searches and it has got this much competition going on.
‫So we're going to be taking a look at that.
‫Now, all you need to do is to just search for a keyword planner.
‫Now, once you are in here, you will be taken to the Google list.
‫And here is basically an ad advertisement right here.
‫But here's got we've got the first results is ads, dot Google, dot com home tools, keyword planit.
‫Choose the right keyword.
‫Okay.
‫You have to basically click on it and you will be taken to the keyword planner.
‫Right here it says Go to keyword planner.
‫So what you need to do is that you need to click on it and you can see it just opens up a new window.
‫Now make sure that you are also logged in, so you need to sign in to your Web site.
‫And then you will be taken to this particular keyword planner where you can add a particular keyword
‫to your keyword planner.
‫So now once you are in here, all you have to do is to basically click on it.
‫It says discover new keywords.
‫All you have to do is to click on it and it will basically open up this political event over.
‫It will tell you that.
‫What are the keywords that you want to search for?
‫So basically you can even set your locations like how much locations is based on your particular country.
‫So you can select your country.
‫You can decide, like I'm looking for this particular country and then you can work.
‫But it seemed like this you can work with the primarily language like English will be the default language.
‫So if a if if you are basically from Germany and you are.
‫Your website is basically in German language, then you can select that particular one as well.
‫So now let's add something.
‫And what we need to do is add let's suppose that we want to build a Web site for a Web design agency
‫and we need to do the SEO optimization for that.
‫So what we will do, we will just type in here, web design.
‫And once you are in here, all you have to do is just hit get results.
‫And it's just going to search for the database.
‫And it's going to give you the competition.
‫Along with that.
‫So you can see that for web design, we've got the medium competition and the average monthly searches
‫are from 2000 to 10000.
‫So this is right here.
‫This is medium.
‫So you can go with that same like this.
‫We've got a Web site design that has got a million searches and that has got the same type of thing
‫because Web and Web site are pretty Guilani saying now we need to go down and we've got low searches
‫for responsive design.
‫Right.
‫So since it has got Lowe's low competition, but it has got some great searches, but it has got low
‫competition.
‫So this means that you can use this particular keyword on your Web site and your Web site, will get
‫some of the traffic whenever anyone searches for responsive design.
‫Now, how you will work for this is that you have to make sure that this particular keyword is coming
‫in.
‫The title of the or particular Web site is coming in the.
‫URL is coming in the description and so on, and so far that we will be talking in detail.
‫So that's all right.
‫Seems like this.
‫Let's suppose that your particular agency also build e-commerce Web sites so you can just type in here
‫e-commerce Web site and then you can hit enter and you can click, get results.
‫And now it will just show you based on those particular , both the keywords that you have added.
‫And it's going to tell you that what you can add.
‫So Web design company has got some medium competition, but.
‫The responsive design you can see.
‫Again, we have got right here.
‫So you can add this particular thing.
‫Now, let's suppose that you want to add a different topic.
‫So let's suppose that you are building a website for HP omen Tower p.c.
‫So what you need to do, you need to just search for it.
‫You can come up here and then you can paste.
‫And then you can click get results.
‫And it's gonna give you the results based on that.
‫So you can just see like, what is a competition going on in your particular country.
‫So we've got four HP omen and we've got very low competition, which means that we can rank our Web
‫site on the top of the Google results based on our particular country.
‫Now we will be talking in detail about the country.
‫Like if your website is fully international, then you have to change your country and then you have
‫to add different type of locations that are your primary location.
‫So you can add United States.
‫And you can also add United Kingdom in other countries that we've got.
‫And then you can it's safe.
‫And now when you will see that again, I will head save.
‫You will see that the competition will be really much high.
‫And the HP Elman is right here, an average monthly searches.
‫His is is gone very here.
‫So now we have to go down.
‫You have to go down till you find a keyword that has got some low competition so that you can use it
‫on your Web site.
‫So when you go down, you go down and you can see if you've got a low.
‫It's it's the ohman control.
‫But this is going totally beyond the topic.
‫Right.
‫So are we cannot use that.
‫So we go down.
‫We go down and we've got a lot of high results.
‫Then what you will do is that you will come up here and you will make sure that you dense your keyboard
‫a bit.
‫So what you will do is that you will click on it and then you will see that HP omen p.c core i7
‫And then you have to click, get results and then you have to basically look for it like what is a competition
‫going on right now here.
‫So you can see for HP on and desktop i7, we've got a high competition and HP, omen i7 has
‫got zero to 10 so you can rank it but there is no use of it because no one searches it.
‫So why to rank your particular website on this particular keyboard, you have to do that as well, because
‫Google Google is really clear about these searches, like what are these searches going on?
‫What is the competition here?
‫And you can take a look at that.
‫Now, you should know what I'm getting at, right?
‫What I'm telling you right says here like this, we have got GTX these are the keywords
‫that Google is giving based on that.
‫So that is it for basically like what are the average monthly searches and what is the competition going
‫on?
‫So now this was all about the keyword planning, right?
‫Now we will be talking about like trends, like what is in trend going on with the Google right here.
‫So all you need to do is to basically open up a new tab and then you have to type in here trends, dot
‫Google, dot com slash trends.
‫And now you can basically add in your political particular keyboard and then you can take a look at
‫like how many people are searching for those particular stuff and they are interested in it.
‫So let's suppose that if you are building a blog Web site, where you ad type of different things, and you
‫can take a look at those particular trends and then you can write an article about it.
‫So it's going to help you based on that.
‫And seemed like this.
‫If you are basically looking for a product that is launch or that people are interested in.
‫So it can be like Apple Watch, like if you are selling that.
‫So you can just take a look at that and then you can see like how many people are interested in Apple
‫Watch and how many people are just looking for that seemed like this.
‫There is actually a Samsung gear, so you can basically add that particular keyboard and then
‫you can see like how many people are interested in there.
‫So I didn't know that people are not even interested in Samsung gear anyway.
‫So you can just add that and then you can see like how many people are interested in Apple Watch.
‫So you definitely will make sure that you go with the Apple Watch rather than going up any Samsung seemed
‫like this.
‫You can do it with the iPhones , Android can comparison and stuff like that.
‫And then he can see like how many people are interested.
‫It seems like this.
‫You can even change your country.
‫You can even change the statistic.
‫You can even change the data.
‫So it can be from past are it can be from past day or past seven days.
‫And then you can take a look at like how many people are basically searching and what is the interest
‫rate we have got.
‫So you can see for this particular one, we have got 99 percent interest rate.
‫Well, this is only two percent.
‫So you probably should know that what topic you should be going up.
‫So that was just an example to show you guys how you can choose and how you can plan your particular
‫keyword.
‫So that said, that's all for right now.
‫Now, I hope that you guys have got a basic idea of what keyword you should be choosing now.
‫Now, I'll just end this video by saying only one thing.
‫Make sure that you choose LongTail keywords by longtail coverage.
‫I mean that if you are using HP, omen , tower , this full keyword and this has got four letters
‫in it, and you are basically using this particular word, repeating that in your content, just like
‫where that keyboard density of 2.5 percent or even two percent.
‫And it's also there in the you are out.
‫And this is going to be basically having some of the very low competition, which means that there will
‫be low competition.
‫And if anyone searches with this particular keyword, then there is a higher probability that your website
‫will come on top, because your website, Google know that you know that your website is new right now.
‫So you have to make sure that people come to your Web site and then they basically spend some time on
‫your Web site.
‫So we will be talking in detail, like how Google tracks, like how many people are spending time on
‫your Web site?
‫And are they liking your Web site, too?
‫Google is really very clever because everyone now uses Google.
‫Right.
‫And whenever you search for anything, you know that you get your result on the top first page and.
‫If your website is not on the first page, you are not going to get the result.
‫So you basically Google is really clever, clever now, so you have to make sure that your Web site
‫is good enough and people are spending some time.
‫We're going to be talking in detail like how Google tracks that stuff.
‫So that's all for right now for the keyword.
‫In the next video, we will be talking in detail about the other stuff.
‫So stay tuned.
‫And babye.